114 years after opening in Cape Town, American Swiss has recently opened a brand new beautiful concept store in one of Cape Town’s oldest shopping centres, Cavendish Square.
Said Brenda Bibby, Centre Manager for Cavendish Square: “Much like Cavendish Square, which has been Capetonians’ perfect excuse to go shopping for 37 years now, American Swiss is also steeped in history and has managed to maintain its market leader position through constantly keeping abreast of trends.”
Added Bibby, “American Swiss is just one of many long term tenants that have recently undergone a makeover and we are thrilled with their new store which has opened up on the ground level. The store combines some very modern retailing trends with the traditional, and makes fine-jewellery accessible to everyone.”
American Swiss remains the contemporary jewellery retailer of choice – offering stylish and fashionable jewellery and international watch brands to aspirational individuals. Throughout its history, American Swiss has been at the cutting edge of jewellery trends, complementing the hottest look of the time with the luxury and brilliance of fine quality diamond jewellery and watches.
This is also reflected in its very modern store, which opens up into common spaces outside its Cavendish Square store, through the introduction of a jewellery “barrow” which offers more affordable jewellery
American Swiss is home to some top local and international fashion jewellery brands including Chete, Donna Mia and Charm School. In addition, American Swiss is also a leading stockist of international watch brands including Guess, Fossil, Michel Herbelin, Calvin Klein, Diesel and Michael Kors.
In time for Christmas, American Swiss has added an online application called “The StyList”, which allows shoppers to browse through its catalogue online and select merchandise that they would like, and share with friends via facebook. What better way to drop a hint to a husband or boyfriend who is always buying the wrong Christmas gifts?
For more information about American Swiss or to start using “The StyList”, go to www.americanswiss.co.za.
To be the first to know about other exciting changes happening at Cavendish Square become a fan of Cavendish Square on facebook. The centre also offers numerous daily competitions and will keep you informed of retailer special offers and events. Go to www.cavendish.co.za to sign up now.
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