CAVENDISH SQUARE BRINGS J&B MET ‘LARGER THAN LIFE’ THEME TO LIFE

As the official shopping centre partner to the J&B Met, Cavendish Square proved most successful in bringing its Larger than Life campaign to life; both in-centre and via activations on race day and at the VIP Pre-J&B Met party. The centre conceptualised an integrated campaign that included some exciting new elements to this year’s J&B Met; contributing to the overall success of the event.

The campaign kicked off with THE CAVENDISH SQUARE LARGER THAN LIFE DESIGN COMPETITION which took place in Centre Court at Cavendish Square on 22 January 2011. Graduate students from FEDISA created outfits in keeping with the Larger than Life J&B Met theme. Judges of the competition included Good Hope FM Radio presenter - Suga, Manager of Cape Times Fashion Forum - Charl Reineke, local couture designer - Paul van Zyl, Cavendish Square Marketing Manager – Madrie Verwey, and J&B Marketing Manager – Dominic Malan. The winner of the competition received automatic entry into the finals of the J&B Met Most Elegant Couple Competition, and Cavendish Square also elected to take second and third place runners up to the J&B Met.
Due to the exceptionally high standard of work produced, Cavendish Square decided to take some of the designer outfits to the Expresso studios for their own competition. Three of the five Espresso winners (selected by Roxy Louw and Michael Mol) were from the Cavendish Square/FEDISA student designer collections, who were also awarded automatic entry into the J&B Met Most Elegant Couple Competition.

The design competition element culminated on race day at the J&B Met where five designer his and hers outfits from the Cavendish Square/FEDISA student designer collection were in the Top 16 of the J&B Met Most Elegant Couple Competition and excitement hit fever pitch when FEDISA student designer, Carla Gordon’s ensemble outfit was announced as the winner of the 2011 J&B Met Most Elegant Couple Competition. This was an incredible coup for both Cavendish Square and FEDISA.
Cavendish Square not only brought the LARGER THAN LIFE campaign to life in-centre, but activated online through a competition on the Cavendish Square Facebook fan page whereby fans stood the chance of winning three double sets of VIP tickets to the J&B Met valued at R21 000, compliments of Cavendish Square. As a result of this promotion, daily post views on the Cavendish Square Facebook Fan page went up by 28% - registering an incredible 261 137 impressions at the end of the campaign period.

As the official shopping partner to the J&B Met, Cavendish Square also hosted a fashion show at the exclusive VIP Pre-J&B Met party to be held on Friday, 28 January and provided prizes for the J&B Met Most Elegant Couple Competition.

Additionally, the CAVENDISH SQUARE LARGER THAN LIFE SALE, which took place in-centre from Thursday 27 to Sunday 30 January 2011. A record number of Cavendish Square retailers used the opportunity to clear their shelves in preparation for the arrival of new autumn stock. Throughout the centre, sale tables were set up where shoppers could find the best bargains in town and possibly get an outfit for the J&B Met, for less! Cavendish Square Facebook fans were invited to share their Larger than Life Sale experiences and stand a chance of winning five double tickets to see Cirque du Soleil Saltimbanco.

The final component of this integrated campaign strategy includes a gallery of social pictures taken by a Cavendish Square photographer at the J&B Met pre-party and on race day which have been loaded to Facebook. Those who had their photos taken were given a business card which encouraged them to tag themselves in the pictures for a chance to win R1000 Cavendish Square Gift Card.

And last, but certainly not least - Cavendish Square scooped three awards in the annual J&B Met Shopping Centre Awards, winning in the following categories:

• PR OF REGIONAL STORE WINNER - for providing best service in terms of PR and management of store involvement;
• PR WITH BEST CENTRE DISPLAY - for designing and creating the overall best in-centre display, and
• REGIONAL STORE WINNER - Stuttafords store at Cavendish Square won the best store display in the region

CAVENDISH SQUARE SUMMER SALE GOES LARGER THAN LIFE!

Plus, Win 10 tickets to Cirque du Soleil PLUS VIP J&B Met tickets

The much-anticipated Annual Cavendish Square summer sale is going to be bigger than ever, and this year will literally be LARGER THAN LIFE, thanks to the Centre’s status as Official Shopping Partner to the J&B Met.

The CAVENDISH SQUARE LARGER THAN LIFE SALE takes place from Thursday 27 to Sunday 30 January 2011. Hundreds of Cavendish Square retailers will be using the opportunity to clear their shelves in preparation for the arrival of new autumn stock. Throughout the malls, sale tables will be set up where shoppers will be able to find the best bargains in town and possibly get that J&B Met outfit for less!

Said Madrie Verwey – Cavendish Square Marketing Manager, “As the official shopping partner to the J&B Met, Cavendish Square has created a full programme of events and activities to highlight the Centre’s association with Cape Town’s longest running sporting, social and fashion event. This includes the Cavendish Square Larger than Life Sale. We have long been known for having the best sale in town, and now, through our association with the J&B Met, the sale promises to be even bigger and better!”

For a chance to win two VIP tickets to the J&B Met valued at R7000, sign up to be a fan of Cavendish Square on facebook and find the LARGER THAN LIFE Competition Photo Gallery and follow the instructions! The winner and their partner will be able to live the celeb lifestyle and schmooze with the rich and famous in the Exclusive J&B Met VIP Marquee on Saturday 29 January 2011. Winners must be 18 years or older. Drink responsibly.

Plus, Cavendish Square facebook fans, could also win one of five double tickets to see Cirque du Soleil by sharing their stories about their CAVENDISH SQUARE LARGER THAN LIFE SALE experiences. Go to the Cavendish Square facebook fan page, to find out how to enter.

CAVENDISH SQUARE TO HOST "LARGER THAN LIFE" STUDENT DESIGN COMPETITION

CAVENDISH SQUARE TO HOST “LARGER THAN LIFE” STUDENT DESIGN COMPETITION
Win VIP tickets to the “Larger than Life” J&B Met

An exciting new event has been added to the Cavendish Square annual events calendar - THE CAVENDISH SQUARE LARGER THAN LIFE DESIGN COMPETITION AND FASHION SHOW - which takes place in the Centre Court at Cavendish Square on Saturday 22 January 2011 at 1pm. The graduate students from FEDISA have not been resting on their laurels this festive season and have been hard at work creating designer outfits in keeping with this year’s theme for the J&B Met, “Larger than Life”. The designer outfits will be showcased in a show featuring top local and international models, and will be co-ordinated and choreographed by on of South Africa’s leading fashion show producer, Karen Burt from Planet Productions.

Said Allen Leroux, CEO and Academic Director of FEDISA, “FEDISA is widely regarded, as South Africa’s premier fashion institution and offers a 3-year BA degree in Fashion Design and will also shortly introduce a BA Honours Degree in Fashion . When Cavendish Square approached us about putting something together to showcase our students talents, we jumped at the opportunity. We are always looking to expose our students to “real world” experiences, which will help them grow and develop. Students who participated in this showcase will also be assessed by the institute on their work, and the marks will go towards their annual assignment totals.”

The competition will be judged by a panel of celebrity judges, including Charl Reineke – Manager of Cape Times Fashion Forum, local couture designer - Paul van Zyl, Cavendish Square Marketing Manager – Madrie Verwey, and J&B Met Organiser – Sue Kablin. The winner of the CAVENDISH SQUARE LARGER THAN LIFE DESIGN COMPETITION will receive a free ride to the finals of the J&B Met Most Elegant Couple Competition finals, gaining automatic entry.

In addition to the fantastical, LARGER THAN LIFE designs created by the FEDISA students, top Cavendish Square fashion retailers will be showcasing some of the hottest trends and looks for this year’s J&B Met.

For a chance to win two VIP tickets to the J&B Met valued at R7000, sign up to be a fan of Cavendish Square on facebook and find the LARGER THAN LIFE Competition Photo Gallery and follow the instructions! The winner and their partner will be able to live the celeb lifestyle and schmooze with the rich and famous in the Exclusive J&B Met VIP Marquee on Saturday 29 January 2011. Winners must be 18 years or older. Drink responsibly.

Said Cavendish Square Marketing Manager, Madrie Verwey, “It is only fitting that the multi-award winning shopping centre, Cavendish Square, one of Cape Town’s oldest and most celebrated shopping centres, be associated with Cape Town’s longest running sporting, social and fashion event. With over 250 retailers in centre, including top local and international designer boutiques, Cavendish Square is known for being “fashion forward” and is the perfect centre to pick up that hot LARGER THAN LIFE outfit. We are sure that our events and promotions will both excite and entice shoppers, and we’ve even got a few fabulous rewards for our loyal shoppers and facebook fans!”

BEAUTIFUL NEW FOSCHINI CONCEPT STORE OPENS AT CAVENDISH

A brand new Foschini concept store will open at Cavendish Square tommorrow, Thursday 2 December 2010. Cavendish Square customers are in for a real treat as this store is a first of its kind and promises shoppers an all new retail therapy experience.

Customers can expect a boutique-like feel in the new concept store which has premium quality fittings and fixtures. The smartwear area containing the Foschini Collection and Oasis by Foschini brands leads you in with high gloss panels, exquisite wallpaper and a twist of modern lighting fixtures. This is cleverly contrasted by the casualwear area carrying the News, Instinct and WWW ranges, with textured floors and natural colours, creating a more relaxed environment.

The most exciting part of the Foschini Cavendish Square store update is the Stoned Cherrie’s Love Movement brand housing that combines a modern juxtaposition of textures with antique finishes. This area shows off the bold, bright and fun range by local designer Nkhensani Nkosi.

In addition to being a top-to-toe destination for ladies fashion, this store carries exciting ranges of kidswear, featuring the in-house brands Renegade for boys and Gossip for girls, as well as the Instinct surf brand for both boys and girls.
This store is set to be the top-to-toe shopping destination for fashion lovers. Come in and take advantage of the store’s opening discount offer, only valid from 2 to 5 December 2010.

Cavendish Square `Beautiful’ Book Literacy Sale for AIDS Day

Five day charity book sale from Wednesday 1 to Sunday 5 December

Cavendish Square will be hosting a fund-raising book sale with AIDS NGO Wola Nani from Wednesday 1 to Sunday 5 December.

Supporting the organization’s work with women, orphans and vulnerable children, Heart 104.9FM will be partnering to raise awareness in line with the station’s “Show your Heart” initiative.

Radio presenter Saskia Falken, will host her on-air Book Club meeting at the Mugg & Bean in Cavendish Square on Saturday 4 December. Her December guest will be Cape Times new books editor and published poet Karin Schimke . Book club members can reserve their attendance online at the Heart104.9 FM website.

In addition, Heart FM personalities will be participating in a daily children’s reader programme. Details of the schedule of participating celebrities can be found on Cavendish Square’s website.

“This month’s theme is `Beautiful Books’” says Well Read Books sale convenor Mark Leach. “Desirable and lavishly illustrated coffee table books will be available – ideal for gift giving! Additionally, fiction, non-fiction, Mind Body Spirit and Africana will be available as well as classic CD and DVD titles.

“At Cavendish Square, the cause of children’s literacy is very close to our hearts. We have therefore decided to host yet another book sale in support of children’s literacy” says Madrie Verwey, Cavendish Square Marketing Manager.

“To date we have entertained and enthralled young readers with a stellar roster of celebrity volunteers including Michelle McLean, etv weatherman Derek Van Dam and freelance writer/broadcaster Nancy Richards”.

Wola Nani, which is Xhosa for `embrace’ was established in 1994. It supports women, orphans and vulnerable children infected and affected by HIV pandemic.

For further enquiries, to volunteer as a children’s reader or to donate books, CDs and DVDs, please contact Mark on 083 342 2261, (021) 424 0497 or mark@wellread-books.com

SASSY NEW ACCESSORIES OUTLET, SASS DIVA, OPENS AT CAVENDISH SQUARE

One of the hottest new fashion accessories labels to hit South Africa, Sass Diva, opens their doors at Cavendish Square today

Said Brenda Bibby, Cavendish Square Centre Manager; “We are thrilled to add Sass Diva to our fashion tenant mix, which is a perfect fit for the centre.”

“Although Cavendish Square is 37 years old this year, the Centre is still viewed as a youthful, fashion forward brand amongst its target audiences. We have managed to keep the centre’s youthful energy through inclusion of fresh new tenants as well as regularly refurbishing and upgrading the centre, ensuring that it is always at the forefront of international retailing trends.”

Sass Diva is a vibrant, young and fast paced company that is always at the forefront of style, aspiration and fashion and has quickly become a market innovator in the fashion accessories industry, with their products featuring regularly in magazine editorials.

The new Sass Diva store at Cavendish Square can be found next to Levi’s on the first level.

To be the first to know about other exciting changes happening at Cavendish Square become a fan of Cavendish Square on facebook. The centre also offers numerous daily competitions and will keep you informed of retailer special offers and events. Go to www.cavendish.co.za to sign up now.

Movember fashion for mo-bros and mo-sistas – the perfect excuse to go shopping!

Cultivate the perfect moustache to go with latest men’s fashion trends
After years in the fashion wilderness, moustaches are back, and with good reason! Celebs such as Brad Pitt, Jack Black and George Clooney have all been spotted sporting moustaches. Moustaches are also a hot trend on the international runways, and there springing back everywhere from university campuses to the corporate world.

You may ask why? Well, because November is no more - it has been officially renamed Movember. Movember began in Australia in 2003 with a plan to bring the moustache back into fashion and as a bit of a joke, and to do something to raise awareness about men’s health issues. It has since swept the world and this is South Africa’s first official year participating and upper lips around the country are getting a little fuzzier this month.

Movember aims to raise awareness for men's health issues such as prostate and testicular cancer by getting guys to register with a clean shaven face at the beginning of Movember at www.movember.com and then they have the month to grow and groom a Mo (moustache)! All funds raised go to CANSA’s Men’s Health Programmes.

Local Southern Suburbs resident, comedian Stuart Taylor - best known as the “Going Nowhere Slowly” guy and the “Learner Husband” was spotted trying out his “mo” with some stylish new men’s wear available at Cavendish Square. Stuart recently became a dad for the second time, and when not being kept busy running after an almost three-year-old and changing nappies of his one month old baby, he is very busy on the corporate circuit.

WIN “MO-VELLOUS” FASHION FROM CAVENDISH SQUAREFor your chance to win “mo-vellous” fashion, become a fan of Cavendish Square on facebook. Find the Cavendish Movember 2010 photo gallery and tag the famous person who you think has the coolest “mo”. Cavendish fans can also send in their pictures of themselves with “mos” to get into the draw for the Best Fan “Mo”
These hot prizes are up fro grabs from Cavendish Retailers:
• R4000 gift vouchers from Jay Jays – Cavendish newest and hottest unisex fashion retailer
• A Fabiani sanforized mercerised cotton Shirt available in white, light blue, red, navy and black, valued at R799.99, from Fabiani Cavendish Square
• Canterbury vintage red 100% cotton twill flat front shorts, and 100% cotton shirt, as worn by Stuart Taylor, valued at R739.99 from Canterbury Cavendish Square
• R500 gift voucher from Old Khaki Cavendish Square
• Denim jeans valued at R699 from Polo Cavendish Square